My Clients & Experience
I worked remotely as one of a team of 3 UK based consultants - between us we delivered Sales, Marketing and Sales Engineering.
I ran field marketing and channel marketing for UK and Northern Europe. I then generated leads in UAE and helped Winmagic enter this territory. I worked with various resellers and distributors across the UK & Europe and the Middle East to plan and deliver joint marketing campaigns comprising exhibitions, events, webinars, email marketing, PR, direct marketing, telemarketing as well as collateral development.
Partners included E-92 Plus, Lenovo, HP & Bechtle.
I also worked alongside the Corporate Marketing Team and the Leadership Team based in Canada and travelled to Canada for SLT planning meetings, kick offs and whole company events.
Teksys - Acquired by Dimension Data.
Provided full service marketing as an in house Marketing Manager specialising in lead generation through joint email marketing campaigns, telemarketing / high level appointment setting, events and PR.
Strong focus on partnership management and generating joint marketing funding.
Partners included Microsoft, HP, Dell, Symantec, Vigil Software.
Workshare - now part of the Litera family.
Headed up marketing for EMEA with responsibility for growing market share in the legal sector and diversifying into new sectors by launching Security Module of Document Comparison software.
Focus on generating leads, increasing brand awareness and retaining existing customer base through Email and Direct Marketing, Digital Advertising, Digital Marketing, Events, Exhibitions and Telemarketing and PR. Identified and managed PR agency and achieved wide PR coverage in IT and National Press.
Worked with Corporate Marketing and US based Leadership Team, EMEA Sales and Partners plus their Sales Teams. Managed budget and generated joint funding to increase budget to $1.5m per annum.
Sunday Times Fast Track 100 Company
Fast paced, demanding role running marketing for a leading software company at it’s peak in the UK and growing at pace in the the USA.
Delivered wide ranging global marketing programmes and worked with partners to generate joint marketing funding. Strong focus on lead conversion and ROI through event lead marketing campaigns comprising direct mail, email, PR, advertising, website/microsite development, product collateral and demo creation culminating in webinars, seminars and exhibitions with the timely follow up. Worked very closely with Leadership Team, Sales and Product Development. Requirement to understand and communicate a highly technical message.
Partners I've worked with ...
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